Mike Ryan sits down with Erica Werber, founder and CEO of Literie. Erica shares her inspiring journey from PR and marketing to launching her own candle company, driven by personal experiences and a passion for storytelling. Learn how Erica leveraged her background to create a unique brand that resonates with customers, and how influencer marketing […]
Category: Video
MWM – S.2 Ep. 7 Julia Perez – The Power of Authentic Branding & Effective Influencer Partnerships
In this episode of Minutes With Mike, Mike Ryan sits down with Julia Perez, CMO of OWYN (Only What You Need). They delve into Julia’s fascinating career journey, from her beginnings in fashion marketing to her pivotal role in the beverage industry. Discover how Julia’s expertise in transparency, influencer marketing, and high-protein wellness has propelled OWYN to become a leading brand in the plant-based nutrition space. Tune in to learn about the innovative strategies behind OWYN’s success, the impact of authentic branding, and Julia’s insights on navigating the evolving landscape of consumer engagement. […]
MWM – S.2 Ep. 6 Haley Schluter – The Evolution of Influencer Marketing and Consumer Engagement
In this episode of Minutes With Mike, Mike Ryan chats with Haley Schluter, Head of Consumer Engagement at LVMH Perfumes and Cosmetics. They explore her remarkable career journey, from starting at L’Oréal to leading consumer engagement at LVMH. Gain insights into Haley’s expertise in influencer marketing, brand engagement, and the evolving beauty and fashion retail […]
MWM – S.2 Ep. 5 Kelly Kovack -Beauty and Beyond: A Journey from Branding to Media
In this episode of Minutes With Mike, Mike Ryan sits down with Kelly Kovack, CEO and Founder of BeautyMatter. They delve into her multifaceted career in the beauty industry, from brand creation to pioneering a unique B2B media platform. Discover Kelly’s strategies for innovation and community building in the dynamic world of beauty and marketing. […]
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MWM – S.2 Ep.4 – Jess Riffle: Balancing Ambitions: Career, Creativity, and Community
Join us as Jess Riffle shares her incredible journey from small-town dreams to leading corporate social commerce. Discover her insights on influencer marketing, sustainability, and the power of perseverance on this episode of Minutes with Mike. […]
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MWM – S.2 Ep.3 – Landree Bower: How A CEW Membership Can Impact Your Beauty Brand
In this episode of Minutes With Mike, Mike Ryan is joined by Landree Bower, Director of Development at Cosmetic Executive Women (CEW). Here they discuss the many facets of their prestigious membership program and explore their benefits and offerings. […]
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MWM – S.2 EP.2 Iryna Kremin: Driving Traffic To Your Events
In this episode of Minutes With Mike, Mike Ryan is joined by Iryna Kremin, Founder & CEO of the award-winning beauty industry event organizer, INNOCOS. Here they explore how she attract influential leaders in the beauty space to her events and how you can successfully network at Beauty & Influencer Marketing summits and events. […]
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MWM – S.2 Ep.1 Sedge Beswick: The Story Of SEEN Connects
In the Season 2 opener of “Minutes With Mike,” Mike Ryan and SEEN Connects founder Sedge Beswick discuss the agency’s merger with Communicator, Sedge’s journey, founding Connects, balancing business and family, and the evolution of influencer marketing. […]
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MWM – S.1 Ep.6 – We Asked New Yorkers How They Feel About Influencer Marketing
In the sixth installment of season 1 of “Minutes With Mike,” Mike explores the streets of Manhattan to gather insights from online shoppers about packaging, influencer marketing, and shipping methods, offering a unique New York experience. […]
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MWM – S.1 Ep.5 – Client Services
In episode five of “Minutes With Mike”, Mike will introduce you to our Client Services team and teach you about our service suite, their responsibilities, industry trends and more! […]