MWM – S.2 Ep. 10 Conor Begley – The Power of Community and Strategy in Influencer Marketing Success

Exciting firsts on Minutes with Mike! We’re breaking new ground with our first live, face-to-face interview at Moxie Times Square, and we couldn’t be more thrilled to have the incredible Conor Begley, Chief Strategy Officer at CreatorIQ, as our guest and his journey is nothing short of inspiring. We dive deep into his story, insights […]

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MWM – S.2 Ep. 9 Louanne Roark – How Modernization & Presentation Can Impact Brand Perception

In this episode of “Minutes with Mike”, we are thrilled to sit down with Louanne Roark, the Executive Director at Look Good Feel Better Foundation. With a career spanning leadership roles in healthcare and nonprofits, Louanne has dedicated herself to empowering individuals and enhancing lives through beauty and self-care. We discuss her journey, the impact […]

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MWM – S.2 Ep. 8 Erica Werber – Transforming Fond Memories into a Thriving Candle Business

Mike Ryan sits down with Erica Werber, founder and CEO of Literie. Erica shares her inspiring journey from PR and marketing to launching her own candle company, driven by personal experiences and a passion for storytelling. Learn how Erica leveraged her background to create a unique brand that resonates with customers, and how influencer marketing […]

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MWM – S.2 Ep. 7 Julia Perez – The Power of Authentic Branding & Effective Influencer Partnerships

In this episode of Minutes With Mike, Mike Ryan sits down with Julia Perez, CMO of OWYN (Only What You Need). They delve into Julia’s fascinating career journey, from her beginnings in fashion marketing to her pivotal role in the beverage industry. Discover how Julia’s expertise in transparency, influencer marketing, and high-protein wellness has propelled OWYN to become a leading brand in the plant-based nutrition space. Tune in to learn about the innovative strategies behind OWYN’s success, the impact of authentic branding, and Julia’s insights on navigating the evolving landscape of consumer engagement. […]

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MWM – S.2 Ep. 6 Haley Schluter – The Evolution of Influencer Marketing and Consumer Engagement

In this episode of Minutes With Mike, Mike Ryan chats with Haley Schluter, Head of Consumer Engagement at LVMH Perfumes and Cosmetics. They explore her remarkable career journey, from starting at L’Oréal to leading consumer engagement at LVMH. Gain insights into Haley’s expertise in influencer marketing, brand engagement, and the evolving beauty and fashion retail […]

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Influencer Marketing 2024: Trends, Challenges, and Opportunities for Brands

Discover why 81% of consumers are influenced by social media posts from influencers, friends, or family. Learn how top sectors like food, wellness, and beauty are leveraging platforms like YouTube for authentic connections. Explore emerging trends and the evolving landscape of influencer marketing. Dive in to stay ahead! […]

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MWM – S.2 Ep. 5 Kelly Kovack -Beauty and Beyond: A Journey from Branding to Media

In this episode of Minutes With Mike, Mike Ryan sits down with Kelly Kovack, CEO and Founder of BeautyMatter. They delve into her multifaceted career in the beauty industry, from brand creation to pioneering a unique B2B media platform. Discover Kelly’s strategies for innovation and community building in the dynamic world of beauty and marketing. […]

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The Essential Role of Custom Packaging in Beauty Influencer Marketing 

In the competitive beauty industry, custom packaging serves as a crucial differentiator, enhancing the influencer marketing experience and ensuring first impressions have maximum impact. This blog post delves into why custom packaging is important and provides actionable insights on how to execute effective influencer marketing strategies in the beauty sector.  Why is Custom Packaging Important? […]

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MWM – S.2 Ep.4 – Jess Riffle: Balancing Ambitions: Career, Creativity, and Community

Join us as Jess Riffle shares her incredible journey from small-town dreams to leading corporate social commerce. Discover her insights on influencer marketing, sustainability, and the power of perseverance on this episode of Minutes with Mike. […]

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MWM – S.2 Ep.3 – Landree Bower: How A CEW Membership Can Impact Your Beauty Brand

In this episode of Minutes With Mike, Mike Ryan is joined by Landree Bower, Director of Development at Cosmetic Executive Women (CEW). Here they discuss the many facets of their prestigious membership program and explore their benefits and offerings. […]

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