In this episode of Minutes With Mike, Mike Ryan chats with Haley Schluter, Head of Consumer Engagement at LVMH Perfumes and Cosmetics. They explore her remarkable career journey, from starting at L’Oréal to leading consumer engagement at LVMH. Gain insights into Haley’s expertise in influencer marketing, brand engagement, and the evolving beauty and fashion retail […]
Discover why 81% of consumers are influenced by social media posts from influencers, friends, or family. Learn how top sectors like food, wellness, and beauty are leveraging platforms like YouTube for authentic connections. Explore emerging trends and the evolving landscape of influencer marketing. Dive in to stay ahead! […]
Read More… from Influencer Marketing 2024: Trends, Challenges, and Opportunities for Brands
In this episode of Minutes With Mike, Mike Ryan sits down with Kelly Kovack, CEO and Founder of BeautyMatter. They delve into her multifaceted career in the beauty industry, from brand creation to pioneering a unique B2B media platform. Discover Kelly’s strategies for innovation and community building in the dynamic world of beauty and marketing. […]
Read More… from MWM – S.2 Ep. 5 Kelly Kovack -Beauty and Beyond: A Journey from Branding to Media
In the competitive beauty industry, custom packaging serves as a crucial differentiator, enhancing the influencer marketing experience and ensuring first impressions have maximum impact. This blog post delves into why custom packaging is important and provides actionable insights on how to execute effective influencer marketing strategies in the beauty sector. Why is Custom Packaging Important? […]
Read More… from The Essential Role of Custom Packaging in Beauty Influencer Marketing
Join us as Jess Riffle shares her incredible journey from small-town dreams to leading corporate social commerce. Discover her insights on influencer marketing, sustainability, and the power of perseverance on this episode of Minutes with Mike. […]
Read More… from MWM – S.2 Ep.4 – Jess Riffle: Balancing Ambitions: Career, Creativity, and Community
In this episode of Minutes With Mike, Mike Ryan is joined by Landree Bower, Director of Development at Cosmetic Executive Women (CEW). Here they discuss the many facets of their prestigious membership program and explore their benefits and offerings. […]
Read More… from MWM – S.2 Ep.3 – Landree Bower: How A CEW Membership Can Impact Your Beauty Brand
In today’s competitive marketplace, the role of packaging and fulfillment has transitioned from merely operational to profoundly strategic. According to a study by the Packaging Consortium, innovative packaging solutions can boost product visibility by up to 80%. This significant enhancement directly impacts purchasing decisions and fosters brand loyalty, making custom packaging a pivotal element in […]
Read More… from Boosting ROI with Strategic Influencer Packaging
In this episode of Minutes With Mike, Mike Ryan is joined by Iryna Kremin, Founder & CEO of the award-winning beauty industry event organizer, INNOCOS. Here they explore how she attract influential leaders in the beauty space to her events and how you can successfully network at Beauty & Influencer Marketing summits and events. […]
Read More… from MWM – S.2 EP.2 Iryna Kremin: Driving Traffic To Your Events
In today’s market, every aspect of a brand’s journey, from the initial concept to the final delivery, significantly reflects its core values and mission. Two transformative trends are redefining this journey: the integration of sustainable packaging with superior design and leveraging the influential power of every customer. At the forefront, companies like PIMS exemplify how environmental responsibility and engaging design can merge seamlessly, acknowledging every consumer’s potential as an influencer. […]
Read More… from Elevating Brand Experience with Sustainable Packaging and Influencer Marketing
