The Essential Role of Custom Packaging in Beauty Influencer Marketing 

In the competitive beauty industry, custom packaging serves as a crucial differentiator, enhancing the influencer marketing experience and ensuring first impressions have maximum impact. This blog post delves into why custom packaging is important and provides actionable insights on how to execute effective influencer marketing strategies in the beauty sector.  Why is Custom Packaging Important? […]

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MWM – S.2 Ep.4 – Jess Riffle: Balancing Ambitions: Career, Creativity, and Community

Join us as Jess Riffle shares her incredible journey from small-town dreams to leading corporate social commerce. Discover her insights on influencer marketing, sustainability, and the power of perseverance on this episode of Minutes with Mike. […]

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MWM – S.2 Ep.3 – Landree Bower: How A CEW Membership Can Impact Your Beauty Brand

In this episode of Minutes With Mike, Mike Ryan is joined by Landree Bower, Director of Development at Cosmetic Executive Women (CEW). Here they discuss the many facets of their prestigious membership program and explore their benefits and offerings. […]

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Boosting ROI with Strategic Influencer Packaging

In today’s competitive marketplace, the role of packaging and fulfillment has transitioned from merely operational to profoundly strategic. According to a study by the Packaging Consortium, innovative packaging solutions can boost product visibility by up to 80%. This significant enhancement directly impacts purchasing decisions and fosters brand loyalty, making custom packaging a pivotal element in […]

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MWM – S.2 EP.2 Iryna Kremin: Driving Traffic To Your Events

In this episode of Minutes With Mike, Mike Ryan is joined by Iryna Kremin, Founder & CEO of the award-winning beauty industry event organizer, INNOCOS. Here they explore how she attract influential leaders in the beauty space to her events and how you can successfully network at Beauty & Influencer Marketing summits and events. […]

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Elevating Brand Experience with Sustainable Packaging and Influencer Marketing

In today’s market, every aspect of a brand’s journey, from the initial concept to the final delivery, significantly reflects its core values and mission. Two transformative trends are redefining this journey: the integration of sustainable packaging with superior design and leveraging the influential power of every customer. At the forefront, companies like PIMS exemplify how environmental responsibility and engaging design can merge seamlessly, acknowledging every consumer’s potential as an influencer. […]

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