About the episode People still want the in-store experience, Andrew Yeager says. What has changed is that the daily stuff gets fulfilled online, and the people building stores and owning brands now have data to support decisions that used to be a little Wild West. Andrew is Commercial Executive, Beauty Retail and AI at Nielsen. […]
About the episode Nicole Moodie spent twelve years building the operations behind a growing beauty brand. The weekly meeting she started went from forty-five minutes of battles to twenty of solving problems together. Nicole is an operations consultant and the author of The Backbone of Growth. The frameworks she brings to The PIMS Influence are […]
About the episode Getting into retail is one problem. Staying there is a different one. Brian Evangelista walks through what actually changes when a DTC brand moves onto a national shelf. Brian is Chief Commercial Officer at Neuro, the smart gum and mints brand, and on The PIMS Influence he and Mike work through the […]
About the episode Emily Perez started an Instagram page for Latinas in Beauty. It is now a nonprofit with a board, a Pepperdine accelerator, and corporate partners. She went looking for an organization like that in 2020 and could not find one. So she built it herself, for four years, alongside a full-time corporate job. […]
Read More… from The PIMS Influence Ep. 72 – Why Representation Is a Growth Strategy with Emily Perez
About the episode Yarden Horwitz can tell you whether a beauty trend is likely to last. She will still tell you that acting on it is a risk you have to be willing to take. Yarden is the co-founder of Spate, the trend forecasting platform she started in 2018 with Olivier Zimmer after the two […]
Read More… from The PIMS Influence Ep. 71 – The Trend Forecasting Playbook with Yarden Horwitz
About the episode Just asking people their preferences is the easiest way to success. Katie Rosholt learned that on both sides of the marketing table. Katie is the founding Managing Director of SOCIETY U.S., the American arm of the Australian-born agency that only works with brands looking to advance society in a positive way. In […]
Read More… from The PIMS Influence Ep. 70 – Lessons on Expanding an Agency with Katie Rosholt
About the episode You don’t start with the product name. You start with the concept. Carmine Montalto named 150 products at Kiehl’s exactly that way. Carmine joins Mike on The PIMS Influence for a candid conversation about product naming, brand voice, packaging copy, and AI in copywriting. He walks us through exactly how a product […]
About the episode Octavia Morgan built a clean fragrance brand because her own body turned on the perfumes she loved. The headaches came first. The company came after. Octavia Morgan joins Mike and co-host Alfonsina Messina on The PIMS Influence for a candid conversation about growing OCTAVIA MORGAN Los Angeles from farmers-market tables into Ulta […]
About the episode Our generation of parents is way too involved. Michelle Freedberg sees it from the therapist’s chair, and she says it’s time to pull back. Twenty-plus years after her first job at PIMS, Michelle Freedberg joins Mike for a candid conversation about parenting kids who need you less, building a solo therapy practice, […]
Read More… from The PIMS Influence Ep. 67 – Learning Something New at 50 with Michelle Freedberg
About the episode Sherry Fang never signed up to be an influencer. She says anyone with a message to get across is one now, and trust keeps getting more expensive. Sherry joins Mike for a candid conversation about why she went into coaching because she needed to be coached herself, why you cannot change anyone […]
