About the episode 

Chaz Giles has watched AI projects stall for the same reason every time: companies start with the technology instead of their people.

In a full-day session with a $300M company, Chaz and his team spent barely 30 minutes on the technology. The rest went to workflows, data, and people, because that is where AI either takes hold or sits unused in the corner like an exercise bike. Get that part right and the power shows up fast: two people and ten agents running what used to take a hundred, or a data-analyst agent answering in two minutes what once took weeks of Excel.

It is a candid conversation about why AI has to augment a team instead of getting bolted on top of it, why the legacy beauty industry is moving too slow, and what AI changes about the consumer experience for brands of every size.

MENTIONED IN THIS EPISODE:

Chaz Giles on LinkedIn: https://www.linkedin.com/in/chazgiles/

Alida Labs: https://www.alidalabs.ai

Chaz Giles on Instagram: https://www.instagram.com/chazgiles.ai

Email Chaz: chaz@alidalabs.ai

Chapters

0:00 – Intro

3:06 – Turning AI Into Results

4:36 – From P&G to AI Dermatology

12:22 – Why Legacy Beauty Moves Too Slow

14:36 – The Rocket Engine on a Horse

16:45 – AI, Jobs, and the Future of Work

26:17 – How Smaller Brands Compete With AI

31:45 – Brand, Authenticity, and Retail Data

38:50 – When the AI Honeymoon Ends

ABOUT CHAZ GILES

Chaz Giles is the CEO and co-founder of Alida Labs, an AI consultancy that helps businesses turn AI into measurable results rather than hype. He spent two decades running corporate innovation at Procter & Gamble, Citi Ventures, and The Estée Lauder Companies, then founded an AI dermatology company that measured skin biology through a smartphone camera.

https://www.linkedin.com/in/chazgiles/ | https://www.alidalabs.ai