About the episode 

Devin Graciano took protein out of professional haircare and built Goldie Locks around what she saw as a stylist who’d studied chemistry.

Devin joins Mike on Minutes with Mike for a candid conversation about why Goldie Locks took protein out when most of the category was adding it in, what going back to school for chemistry let her see in the ingredient deck, and how her partnership with McKenzie Turley actually works behind the scenes. She also walks through the early Use Me chapter, the Nordstrom service mentality that runs the whole company, what makes their bootstrapped PR boxes different, and where she lands on AI as a team assistant.

🔗 MENTIONED IN THIS EPISODE:

Goldie Locks: https://goldielocks.com/

Goldie Locks on Instagram: https://www.instagram.com/getgoldielocks/

McKenzie Turley: https://www.linkedin.com/in/mckenzie-turley-ba8609322/

Chapters

0:00 – Why She Went Back to School

2:16 – Founding Partner of Goldie Locks

4:21 – Generational Hairstylist Origin

11:12 – Partnership With McKenzie Turley

15:50 – Use Me, White Space, and First POs

21:14 – Building a Business With Kids

24:18 – The Protein Problem in Haircare

29:35 – Unboxing and Bootstrapped PR Boxes

34:19 – Micro Creators and AI as Assistant

ABOUT DEVIN GRACIANO

Devin Graciano is the founding partner of Goldie Locks, the protein-free professional haircare brand built around extensions compatibility. A generational hairstylist with 20+ years of editorial, education, and product-development experience, she went back to school for chemistry to build the formulation chops behind the brand.
https://www.linkedin.com/in/devin-graciano-04098824/ | https://goldielocks.com/