About the episode 

Ian Michael Crumm built Boys in Beauty around a simple idea: beauty doesn’t have to be gendered.

A candid conversation with Mike Ryan on the line connecting Ian’s esthetician practice, the 2025 Melanoma Research Foundation #GetNaked Times Square billboard, and the new collective he launched to democratize beauty for men. Why community beats audience size, and what brands keep getting wrong about the men’s market.

What we cover:

– The line between licensed estheticians and “scam-fluencers”

– Becoming the 2025 MRF #GetNaked Times Square spokesperson

– Why community beats audience size

– The two-year aha moment behind Boys in Beauty

– AI, PR, and packaging waste as the next inflection points

Mentioned:

Boys in Beauty: https://boysinbeauty.com/home/

MRF: https://melanoma.org

BeautyCurious: https://podcasts.apple.com/us/podcast/beautycurious/id1684759888

ICED Media: https://www.icedmedia.com

Chapters

0:00 – Cold open: men in beauty

2:03 – Welcome to Minutes with Mike

2:58 – From chef dreams to beauty kid

6:26 – The creator economy then and now

12:10 – Community beats audience size

17:08 – Scam-fluencers vs licensed pros

21:03 – The MRF Get Naked spokesperson

31:55 – Why Boys in Beauty exists

47:16 – AI, PR, and packaging waste

ABOUT IAN MICHAEL CRUMM

Licensed esthetician. Co-host of BeautyCurious with Dr. Elyse Love. Founder of Boys in Beauty. 2025 MRF #GetNaked Spokesperson.
Connect with Ian: https://www.linkedin.com/in/ian-michael-crumm-7a28a741/