About the episode
Bryan Daniels turned brewery spent grain into a granola bar brand, runs the whole operation himself, and has been building something on the side his entire career.
Bryan, the founder at All Good Granola, joins Mike for a candid conversation about turning food waste into product, the 15+ years in corporate IT he spent with a side hustle always running (DJ, soccer coach, personal trainer), opening and closing a cafe, and why compostable packaging is back on his roadmap. He walks through how a homebrew hobby led him to bake grain scraps in his oven, how coworkers became his first paying customers via a jar on his desk, and what closing All Good Cafe taught him about running a small business.
TIMESTAMPS:
0:00 – Stacking little wins in sustainability
2:17 – Meet Bryan Daniels of All Good
3:11 – 15+ years in corporate IT
6:13 – DJ, soccer coach, side hustles
8:56 – Homebrewing with friends
11:24 – Spent grain that wasn’t trash
13:57 – Side hustle becomes the main thing
15:59 – The jar on the desk taste test
18:53 – Pandemic pivot for a micro business
21:00 – Opening All Good Cafe
25:06 – What closing the cafe taught him
26:32 – Compostable packaging and tariffs
29:25 – Social selling and TikTok Shop
31:37 – Five flavors, seventh year
33:16 – Where to find All Good
MENTIONED IN THIS EPISODE:
All Good Granola: https://www.allgoodgranolabars.com
Instagram: https://www.instagram.com/allgoodgranola
ABOUT BRYAN DANIELS:
Founder of All Good Craft Granola Bars in Virginia Beach. Partners with 10+ local breweries to turn spent grain into a five-flavor handmade product line.
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