MWM EP. 40 – Goat Wisdom, Built with Science with Dr. Brent Ridge

About the episode 

In this engaging conversation, Dr. Brent Ridge shares his remarkable journey from being a physician to co-founding Beekman 1802, a successful skincare brand rooted in kindness and community. He discusses the creation of the Martha Stewart Center for Living, the impact of reality TV on brand exposure, and the scientific principles behind their goat milk products. Dr. Ridge emphasizes the importance of kindness in business and the lessons from his book ‘Goat Wisdom,’ which offers timeless insights for building a legacy business. The conversation also touches on the challenges of scaling a business while maintaining intimacy and community engagement, as well as the exciting future plans for Beekman 1802.

About the guest

Dr. Brent Ridge completed his medical training at Columbia University in NYC and an American Federation for Aging Research (AFAR) fellowship in the genetics of aging at Harvard University.

He served as Assistant Clinical Professor of Medicine at Mount Sinai Hospital where he conducted research at the International Longevity Center under pioneer Dr. Robert Butler.

After receiving an MBA at NYU Stern School of Business, he became the VP of Healthy Living at Martha Stewart Living Omnimedia where he spearheaded the founding of the Martha Stewart Center for Living at Mount Sinai.

In 2008, he co-founded Beekman 1802 with his husband, Josh Kilmer-Purcell .

https://beekman1802.com

How to connect

https://www.linkedin.com/in/brent-ridge-md-0641791
https://www.instagram.com/joshandbrent/?hl=en

Chapters

01:12 Journey into Medicine and Aging Studies

03:48 Transition to Business and Collaboration with Martha Stewart

06:48 The Leap of Faith: From Medicine to Entrepreneurship

09:23 The Birth of Beekman 1802 and Community Impact

12:21 The Amazing Race Experience and Brand Exposure

16:27 The Unique Storytelling of Beekman 1802

23:02 Scientific Insights into Goat Milk Soap

25:18 Exploring the Skin Microbiome and Oligosaccharides

32:20 The Power of Kindness in Business

43:50 Lessons from Goat Wisdom: Love Thy Neighbor

52:51 The Year of Science: Innovations Aheade