In this engaging conversation, Mike interviews Irena Kojouharova, Brand Marketing Director at Brand Impact, exploring her unique journey from finance to the beauty industry, her insights on marketing strategies, the evolving landscape of influencer marketing, and the challenges and opportunities within the cannabis and wellness sectors. Irena shares her thoughts on sustainability, the importance of authenticity in branding, and the role of women in leadership, providing valuable advice for aspiring marketers.
Chapters
05:00 Transitioning from Finance to Beauty
07:42 Managing Teams and Brand Launches
10:29 Influencer Marketing and Brand Cohesion
13:32 The Role of AI in Marketing
16:03 Trends in Retail: Pop-Up Shops and TikTok
18:54 Exploring the Cannabis Industry
21:52 Sustainability in Cannabis and Beauty
24:13 Women in Leadership
26:48 Advice for Aspiring Marketers
About the Guest
