On this episode of Minutes with Mike, Mike Ryan sit down with Alice Audley, founder and CEO of bCreator, to talk about launching one of the most respected award platforms in influencer marketing and what it means to be a champion for the creator economy.

We cover:
• How a print magazine evolved into a global creator movement
• What sets the bCreator Awards apart—and why it matters
• The shifting role of platforms like TikTok, Instagram, and Substack
• How brands and creators can collaborate with more purpose
• The women leading the charge—and why ownership and community are the future

If you’re in the world of marketing, content, or just trying to build something with impact, this one’s for you.